Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. The Basics of B2B Buyer ProfilesA B2B customer persona is a strategic representation of your ideal business client based on real da

Whether it’s a startup or a large corporation, nearly every business relies on services that support efficiency. Understanding the types and value of business services can position your company for success. The Role of Services in Business Operations They are usually non-tangible and don’t involve producing a physical product, but they add ope